Archive for the 'Fashion' Category

Ubuntu Collection

Ubuntu Collection

“I am because we are” is the subtitle of the Ubuntu Collection, a project by The Inoue Brothers, which decided to collaborate with Gazelle and Créol Brothers for this 100% African collection. The well known knitwear brand have always been searching to further their endeavors in creating relations in communities where craftmanship and cultural heritage are rich.

We are the first to receive this exclusive sneak-preview of the entirely IPhone shooting done in the heart of Zaire few days ago. As the photographer Xander Ferreira says – together with Nick Matthews inside Gazelle, an Afro-futurism theatre/music duo – this is pure guerrilla style and the crew happened to fly in and out the country in the president’s private jet!

Ubuntu provided eco friendly organic hemp material as canvases: the result is a collection of printed and beaded T-shirts, where the final garment is produced through an uncompromising process commissioning local artisans and seamstresses around Capetown.

Last but not least, don’t forget that each item comes with a unique beaded USB key containing backstage pictures, portraits of people from Khayelitsha and a short film by The Inoue Brothers & Gazelle, who also provided for an exclusive music track.

By Elisa Lusso – Photography: Xander Ferreira – Ad: Gazelle and The Inoue Brothers – Starring: Kuku Agami

Erik Bjerkesjö / Ballroom 010

Erik Bjerkesjö / Ballroom 010

While trapped under a most opportune cloud of volcanic ash during Salone del Mobile this April, we caught up with Swedish designer Erik Bjerkesjö, who is in the midst of launching a shiny new – eponymous – label. The fresh upstart, complete with an atelier and showroom tucked into the pristine and happening Mariatorget area of Stockholm, is the fruition of a long process of refinement for the shoe designer’s vision of a synthesis of beautiful, thoughtful design and entirely manual, bespoke production.
The label’s aura is unmistakably Scandinavian in its honest detailing and purity of materials, but is pollinated with sly details and a heavy dose of exclusivity that, upon close consideration, transcends stolid notions of luxury footwear and effectively infringes on rococo mystique.

The result is an intelligent and endlessly sophisticated collection, much like Mr. Bjerkesjö, who himself is always incomprehensibly stylish and pores over his work through handmade replicas of Yves Saint Laurent’s iconic spectacles. Although Bjerkesjö’s brand is a newborn, his signature subversive style has been a long time in the making. He completed advanced studies at Polimoda under the guidance of Patrick de Muynck and in his nascent career has already garnered a considerable amount of praise.

Last year his work was featured alongside Rick Owens and Ann Demeulemeester in the obsessively curated and always progressive window of Luisa Via Roma, a holy institution of creative fashion patronage in Florence, known for being a barometer on upcoming designers and a prime showcase for conceptual artists like Felice Limosani.

He’s also exhibited at Copenhagen International Fashion Fair, and has also cooperatively shown with We Are Group, the Swedish bureau that also works with H&M, Ann-Sofie Back & Comme des Garçons. Fancifully called Ballroom 010, the inaugural collection is being entirely hand produced both by the designer himself and in Tuscany by the same master craftsmen who construct for some very famous, very drool-worthy – and very secretive – heavyweights. Needless to say, quality for the bespoke pieces is above and beyond superlative. Keep an eye out for accompanying projects, including work with video artist Igor Zimmerman and an all-out shoot with a certain – as-of-yet-secret – supermodel. Oh, the mystique! The collection officially drops in July 2010.

By Tag Christof – images courtesy of Erik Bjerkesjö

Pablo Arroyo – Pitti Immagine Uomo 2010

Pablo Arroyo – Pitti Immagine Uomo 2010

Year after year Pitti Immagine Uomo is growing within the walls of Fortezza Da Basso in Florence. If you’re pleased to walk between a huge amount of clothing stands, your eye will focus on a wide range of well known brands, but most of the times your attention will be going over new upcoming designers, which are actually the most amusing part.
This year, our talent Pablo Arroyo was in charge to represent 2010 Pitti mood on the fair poster, shooting Ella Kandiba@Next and Nick Rae@Fashion, both in a suit-styling by Ada Kokosar.

By Elisa Lusso – Potography Pablo Arroyo – styling Ada Kokosar

Heaven Can Wait / Gainsbourg Ft. Beck

Heaven Can Wait / Gainsbourg Ft. Beck

Stop Making Sense. If you are the kind of fella who’s always trying to figure out what the hell is goig on in a video, we kindly suggest you to lose yourself in this one.

“Heaven Can Wait” is first single from “IRM”, the brend new record from lovely french singer Charlotte Gainsbourg – and features Balenciaga icon – Serge’s daughter and her mate Beck, both stranded in a weird world expressly created for them by LA director Keith Schofield.

Be prepared for everything: from Charlotte Gainsbourg holding a baby in a hot dog costume to Beck playing Super Nintendo with a dude in a horse mask.

And of course, don’t forget the Giant Bomb with the world “Nachos” on it. Hear Keith about this:“We were trying to think of a funny, nonsensical thing. What would be something that wouldn’t be interpreted as having meaning or making a statement. Because writing a word on a bomb can get pretty pretentious. Unless that word is nachos.” Sounds perfectly clear, Keith.

By Alexio Biacchi

Marco Klefisch for Italia Independent

Marco Klefisch for Italia Independent

Marco Klefisch seems to be pretty productive in this period, well at least he’s keeping his mind busy on many different projects. This time the concept was realizing Italia Independent Spring Summer 2010 campaign composing a picture with an illustration.
Lapo Elkann – here shot by Alessandro Villata and illustrated by Klefisch – pretty fancys being the face of his own brand. Another Italian L.A. Lapers?

By Elisa Lusso – photography by Alessandro Villata courtesy of Italia Indipendent

A Shaded View On Fashion Film – ASVOFF – Milano

A Shaded View On Fashion Film – ASVOFF – Milano

After Paris, Mexico City, Seoul, and Moscow, ASVOFF is finally making a stop in Milano. In addition to its annual selection, its Milan addition for the festival has a section dedicated to the theme of “light”, chosen by Diane Pernet, curator and creator of the festival. All the videos comissioned by Diane Pernet in collaboration with Italian Vogue will be one minute short. Diane has always believed in the video as a form of contemporary communication capable of cultural blending, as much as tool facilitating free creativity that explores the intersection between fashion and motion.

The exhibition is coordinated by Federico Poletti and Sara Maino and presents a hundred documentaries and films.The quality is very high, from “Beauty” by the Italian artist Cosimo Terlizzi, to “Sunshowers” (the Festival trailer) by the videomakers Leverock Elisha Smith and “Auguries Of Innocence” from New York based videomaker Jason Last.

By Stefania Seoni – video courtesy of ASVOFF – images courtesy of Jacopo Turrini.

L’ Uomo Vogue: Rossana’s Turn

L’ Uomo Vogue: Rossana’s Turn /

2DM talent’s still featured in last L’uomo Vogue: this time Rossana Passalacqua styled Aleksandar Kolarov – serbian football player inside an Italian team, Lazio, since 2007 – in a shot by Roberto Baldassarre. GF Ferré suit and shirt with an Etro pochette in the pocket are clearly meant to be contrasted by Puma sneakers.

By Elisa Lusso – images courtesy of L’ Uomo Vogue

Adidas Originals/ Mamy Rock!

Adidas Originals / Mamy Rock!

Who had the chance yesterday night to listen Ruth Flowers a.k.a. Mamy Rock dj set would probably tell you she rocks. Indeed! 70 years old grandma from Bristol, once retired and widowed, Ruth Flowers realized her wish to be a dj after attending his grandson birthday in a club.
An unusual mix of techno with fifties sounds is what characterizes Mamy Rock’s musical choice. Wanna try? Her last EP “Still Rocking” is now in stores, while her last night performance at Magazzini Generali presented By Adidas Originals and Istituto Marangoni is surely becoming an event to remember.

By Elisa Lusso – Images Courtesy of Adidas Originals

Ana Murillas – L’ Uomo Vogue

Ana Murillas – L’ Uomo Vogue

Portuguese football player Simão Pedro Fonseca Sabrosa a.k.a. Simão is featured inside last Italian L’Uomo Vogue with a couple of shots by Daniel Riera, styled by our passionate Ana Murillas. Midfiel player inside Atlético Madrid – all the times antagonist of the other county town team Real Madrid – Simão naturally fits these mediterranean colors and mood.

By Elisa Lusso – Ph. Daniel Riera – Courtesy of L’Uomo Vogue

Pull and Bear Spring Summer 2010 by Xevi Muntané

Pull and Bear Spring Summer 2010 by Xevi Muntané

Pull and Bear Spring Summer 2010 campaign, shot by photographer Xevi Muntané and stylist Alberto Murtra, has been based on the denim main idea, under a pretty sunny mood, but incredibly during a rainy day. Featuring Barbara Palvin@IMG and Josh Beech@Models1, here’s a selction from the shooting inside an old factory in Barcelona.

By Elisa Lusso – Photo by Xevi Muntanè, courtesy of Pull & Bear

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